A successful journey starts with a good map…

Synthesys is a futures analysis consultancy based in Cambridge, UK.

Situations requiring future-focused decisions are typically complex, with incomplete information and high levels of rapid change (often described by the acronym VUCA – volatile, uncertain, complex and ambiguous). This calls for a holistic picture-forming and pattern recognition approach that can compensate for uncertainty. Strategy and tactical agility can then be guided by the development of a comprehensive integrated picture of your strategic environment or landscape. Comprehensive – meaning that all the salient and most important features are included; and integrated – meaning they have been combined or synthesized into a meaningful whole.

This approach leads to insights that inform and improve your decision making, planning and strategy. Your operating landscape comes fully into focus, which deepens your understanding of strategic choices. Future change, and its strategic implications, become more easily visible.

Synthesys’ experience spans a wide range of corporate and government clients in many parts of the world over more than 30 years. This experience includes strategy and policy formulation, organizational learning, new business models, product and service design, and strategic communications. This boundary-crossing breadth of perspective, plus the richness and depth of experience are key sources of Synthesys’ ability to find a path forward.

Clients include corporate, government, and non-profit organizations internationally. Engagements span advising leaders and decision makers, designing and facilitating futures thinking and strategy workshops, and conducting futures research; as well as keynote presentations on the future and executive education programs on holistic futures thinking and its role in strategy.